"WE RISE
BY LIFTING OTHERS"
Robert G. Ingersoll
Welcome to
WINGS
Creative Leadership Lab
WINGS elevates creativity. We partner with teams and organisations across the marketing and communications industry, helping them drive creative excellence through bespoke consultancy, inspiring training, practical workshops, ideation sprints, and uplifting talks at industry conferences and corporate events.
Since launching in 2017, our ambition has been to democratise creative transformation consultancy, so that more people and organisations, across more markets, can access it when they need it most.
Of course, WINGS can fly.
We’re a nomadic lab, going wherever we’re needed.
Who is WINGS for?
WINGS Creative Leadership Lab focuses on organisations which value creativity as a vital element of their success. We work with teams, or groups of individuals from the world of marketing and communications: agency side, or client side, and sometimes both together in a vibrant creative collaboration.
We are obsessed with focusing on driven and ambitious organisations, teams and people. They are the ones who are eager to learn, willing to prove and improve, and just as biased towards action as we are.
What topics
does WINGS tackle?
Most of WINGS’ sessions are tailored
for the specific needs of our clients and their projects,
mixing bespoke consultancy with training and practical exercises.
Therefore the topics can be very diverse indeed.
We run ideation workshops
that actually lead to relevant creative ideas,
we facilitate co-creation sprints to ensure
collaboration and integration across disciplines,
and conduct inspiration sessions that provide
brain food for teams at the beginning of big projects.
We also regularly conduct sessions such as:
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UPSTREAM YOUR CREATIVE THINKING IN THE AI ERA - Move beyond execution to create, judge and develop bigger ideas.
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MAXIMISE YOUR CREATIVE TIME (for agencies) - Build a practical toolkit of proven techniques for generating ideas.
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CREATE AT THE SPEED OF CULTURE - Spot what matters, seize the cultural moment and turn it into creative ideas.
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UNLOCK EVERYDAY CREATIVITY - Think more creatively, more often, whatever your role.
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UNLOCK CREATIVE CONFIDENCE - Strengthen your judgement, back your thinking and hold your ground when challenged.
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DRIVE CREATIVE EXCELLENCE (for marketers) - Get better creative work from your teams, agencies and partners.
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BUILD A CULTURE OF CREATIVE EXCELLENCE (for agencies) - Create the conditions where great creative work can thrive.
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BRING CLIENTS WITH YOU ON THE CREATIVE JOURNEY (for agencies) - Build trust, reduce resistance and get big ideas across the line.
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STORYTELLING FOR BUSINESS - Master the elements and techniques that turn business content into compelling stories.
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HUMANISING BRANDS - Build brands people can relate to, care about, and advocate for.
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LEADING CREATIVES - Help creative people do brilliant work without managing the creativity out of them.
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MASTERING THE ART OF CREATIVE FEEDBACK - Give feedback that makes ideas bigger without making people smaller.
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PERSONAL BRANDING - Build a reputation that reflects your expertise, personality, values and point of view.
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BECOMING CREATIVE DIRECTOR: FIRST 100 DAYS - Step up from making great work to leading the people who make it.
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SUCCESSFUL CREATIVE PITCHING - Build a compelling case, deliver it with confidence and get people behind your ideas.
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DEVELOPING AWARD-WINNING CASE STUDIES - Turn great work into a story juries can understand and reward.
How does WINGS work?
Great question!
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WINGS’ method is best described through the Lab concept.
WINGS uses appropriate theory, but goes beyond that, using extensive real life practice and solid expertise in the sector. It delivers an engaging, uplifting and compelling participatory experience.
High-flyers get practical solutions, dynamic strategies tailored for them and the units they lead, as well as the confidence to reach high knowing they have realistic roadmaps and tools to succeed.
And wings of course. Everyone gets their wings.
Why did WINGS evolve?
The offer available for companies who want to elevate their creativity, invest in their talent, and turn their best creative people into creative leaders, is scarce. It’s restricted to only a couple of global hubs, is rarely specific to the creative sector, and is often too theoretical. It can also be expensive and involve a significant amount of time away from the office.
As a result, creative leadership development can often become reserved for just a few people, usually the most senior leaders of organisations.
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Learning how to properly lead for creative excellence when you're already at senior executive level is a little too late for most people. Why crawl and stumble for years through the everyday challenges, with painful consequences for everyone involved, when you could fly high right from the start?
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WINGS provides a new option,
so that more high-fliers can take wing with confidence.
Pragmatic. Democratic. Convenient.
Condensed. Engaging. Effective.
WINGS is first and foremost a response to these issues:
Great creative leadership and a culture of creative excellence are vital to business success in the industry of marketing and communications.
And yet, in some firms they are left to chance, without a clear strategic outline for them.
In today’s crowded communication landscape, creativity is increasingly critical to effectiveness. As AI makes production and execution faster, easier and more abundant, the real value of human creativity is moving upstream, towards conceptual thinking, judgement and original ideas.
Without a strong creative approach to each project, achieving the needed results takes longer and becomes more expensive.
While climbing up the career ladder, creatives become experts at their craft, but often don’t properly develop their leadership skills at the same time.
This has a costly impact on their own career, the people they lead and the organisation.
Seasoned executives can rarely allocate enough time to mentor up-and-coming creative leaders, and often struggle to pass on their skills effectively.
Moreover, though gender diversity has proven business advantages, statistics show that creative women are less likely to be mentored, developed and tapped for creative leadership roles.
Client organisations are looking for new ways in which they can effectively collaborate with agencies and ensure the different teams truly work together for integrated campaigns.
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The process of co-creation is proven to lead to better alignment, and to more support for big, brave ideas through genuine ownership from the start by both the agencies and the client, and still very few companies use it, or use it correctly.
Who
leads
WINGS?
Getting creative leadership consultancy from someone who is actually a creative leader… well, it makes a difference.
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Gabriela Lungu, founder of WINGS, has been a creative executive for over 20 years. Throughout her career she has worked across the creative industries for leading firms in brand marketing and advertising, PR and social, as well as commerce, experiential and activation, across different countries, cultures and business environments: local and international organisations, large and small, independent and networked, agency and client-side.
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She is an award-winning creative director and a creative entrepreneur, having built an agency from the ground up and grown it into one of the most awarded agencies of its kind.
Alongside her practical experience, Gabriela also brings a strong theoretical foundation. Over the years she has invested extensively in leadership development through training and coaching, and has studied strategic management at a prestigious UK university.
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Gabriela is frequently invited to judge leading global creative competitions, deliver keynote speeches at major international and industry events, and guest lecture on advanced educational programmes.
Supporting others to elevate their creativity and leadership has always been close to her heart, and she has dedicated time to training, mentoring and sponsoring emerging and established talent.
FAQ
Where do WINGS’ sessions happen?
We are a nomadic Lab; we travel everywhere to work with the high-flyers who need us. Until now we've been to over 15 countries and more than 20 cities around the globe. We could do a session for you right in your meeting room, or another creative space of your choice.
In which language are WINGS’ sessions?
We work in English.
How much will a session cost?
It depends on many factors. So please get in touch to discuss what you need. You’ll probably be pleasantly surprised. Our aim is to democratise this type of consultancy, so that more high-flyers can get the support they need to succeed, at the right time.
Can WINGS deliver a bespoke session for my team?
Yes. Most of our sessions are tailored for the needs of our clients. Some topics are more general, but others are really specific, regarding a certain project or issue. Get in touch to let us know your requirements.
Can WINGS’ founder come to speak to our conference?
Yes. Gabriela is often invited as keynote speaker to international and local industry conferences or private corporate events where she talks passionately about creativity, communications, integration, purpose, diversity and leadership. Please get in touch.
I’m an experienced creative director. Will I still find WINGS useful?
WINGS delivers bespoke consultancy and many different types of sessions. Whatever your level, you may still find some of them useful for either yourself, your team or your clients. Let's find out - just get in touch.
I’m a creative individual, and not part of a team. How can I access WINGS' services?
WINGS takes part to many open conferences and events, specifically to work with groups of individuals interested in their own development. Keep an eye on our social channels, where we announce these sessions.
Let's connect!
We'd love to hear from you.
Write us at contact@wings-lab.com, or on any of our social channels,
or using the contact form.
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All rights reserved.